On LinkedIn Personal Branding
In this FREE 10 Days to Build a Better LinkedIn Profile Course, Chris walks you through the fundamentals of how you can attract recruiters, clients, and opportunities with your LinkedIn profile.
10 Days to Build a Better LinkedIn Profile
Create Your Own Career Destiny.
Day 1 - Identify Your Personal Brand
Day 2 - Evaluate Your LinkedIn Profile
Day 3 - Overhaul Your LinkedIn Profile
Day 4 - Importance of Skills & Endorsements
Day 5 - Getting More Recommendations
Day 6 - Strategic Networking
Day 7 - Messaging Recruiters
Day 8 - Using LinkedIn Groups
Day 9 - Creating LinkedIn Articles & Posts
Day 10 - Launching Your New Profile & Brand
Chris Kochan spent the last 6 years studying LinkedIn.
The Goal: Understand how to optimize use of the platform to increase the chances of attracting specific opportunities and accomplishing his career goals.
His research paid off when he went on to using LinkedIn to achieve his two main goals: 1) earn a six figure salary by age 30 and 2) work at Apple.
His work then had residual effects. When he started working on Apple’s iPhone team at age 26, he stopped paying much attention to LinkedIn – but recruiters didn’t. Google, Facebook, Wayfair, Peloton, ZOOX, JUUL Labs, SF Motors, and many more have all reached out to him on LinkedIn. Some, like Apple, Google, & Facebook, have reached out several times each within the past few months.
Since 2013, Chris developed an in-depth understanding of how to accomplish this by creating a personal brand and increasing profile visibility by ranking higher in search results for specific keywords, skills, regions, and professions on LinkedIn.
In the 10 Days to Build a Better LinkedIn Profile Course, he teaches the basics of how LinkedIn works and what you can do to begin the process of attracting more recruiters, clients, and opportunities.