Once a dream is paired with a strategy, it becomes an achievable goal.

Get the strategies and secrets used by top personal branding experts to take your career to the next level. These are powerful tactics that I’ve used to launch and grow my career from Harley-Davidson to Apple, and now in my own businesses… and they can work for you, too.


I’m Chris Kochan, a guy who barely graduated college with a 2.63 GPA that figured how to use my computer to get into a job at Apple making over $130K salary by age 26.

My career eventually lead me to working at Apple on the iPhone team, where I helped to launch the iPhone 8, 8 Plus, X, XR, XS, and XS Max.

The best part was that I attracted the recruiters to me – literally messages with the opportunity to work at Apple right into my LinkedIn inbox. Using my new skills, I went on to attract recruiters from Google, Facebook, ZOOX, Peloton, Wayfair, JUUL Labs, SF Motors, and many more…

In 2018, I decided to leave Apple to focus all of my attention on teaching personal branding to others.

My goal is to help those looking to have more than just an average life the skills that will help them achieve more through using personal branding and other skills, strategies, and tips that others in my network and I have learned along the way.

To take control of their own career.

To make their dreams a reality.

Read My Story
Chris Kochan

Top 3 Reasons Recruiters Don't Respond to Your Applications

95% of Recruiters are on LinkedIn

Recruiters are not spending their time searching through hundreds of applications. They are on LinkedIn actively looking for qualified candidates.

84% of People are Open to New Job Opportunities

This includes both employed and non-employed people, either actively or passively looking for opportunities. They have plenty of candidates to choose from...

NO Personal Brand on the Internet

Those focusing all their efforts on only their resume are the people who are falling behind right now in their career and will plateau, since they aren't focusing on their biggest asset - their online personal brand.